Selling new development residences is not the same as selling existing homes. Building is a business. Selling must match the urgency and expected high net returns our Developer partners demand. A specific marketing plan must be applied. We implement our proven “30 POINT MARKETING PLAN” (see below for link) and customize it to each project. A few parts of the plan are as follows:
- Learn about every competing project. Create a detailed positive and negative analysis to use as ways to overcome buyer objections.
- Role play through scripts we create to address scenarios we may encounter during showings and open houses.
- Role play closing techniques regularly.
- Call other agents in the area to invite to the Broker Open House.
- Partner with our preferred lender to have a loan officer present during open houses for quick qualifications and close buyers.
- Create a marketable consistent sexy, relevant, and meaningful feeling across all promotions.
- Photographs must follow the following rules:
- Take professional photos by one of the top photographers in the city. No cheap discount photographer
- Take day time photos for clarity and pop.
- Take twilight photos to use warm lighting for a deeper emotional effect.
- Tell a dynamic yet peaceful story with the photos.
- Photos must ooze sex appeal.
- Walk buyers through the house so they experience the easy layout and flow.
- Make it about the space and the details with a purpose.
- We work with your legal team to simplify the purchase contract and technical processes of the transaction making sure the sales are smooth and easy.
- Constant and relevant communication.
Our Philosophy
Purchasing, Consulting, and Financing
See Our “30 POINT MARKETING PLAN”